M2X is proud to announce a new partnership with Fern, one of New Zealand’s major fuel distributors and retailers, supplying petrol stations, farms, and commercial customers to keep the country’s industries moving.
Fern was created through the partnership of two longstanding Kiwi companies, combining decades of expertise to deliver smarter, more reliable fuel solutions nationwide. With services spanning bulk fuel deliveries, storage systems, oil and lubricant solutions, 24/7 fill stations, and fuel cards, Fern provides end-to-end support with the expertise customers need, when they need it. Built on a foundation of trust, experience, and a strong commitment to customer service, Fern’s focus remains on making it simple for businesses to get on with the important work, while they take care of ensuring fuel is where it needs to be - consistently and without compromise.
When the time came to replace their legacy tanker fleet dispatching system, Fern chose M2X, as a best-in-class fuel transport management system. Following a competitive Request for Proposal (RFP) process, M2X was selected to provide its comprehensive Transport Scheduling Platform. The M2X solution will optimize Fern's transport operations through its innovative, scalable, and efficient approach.
M2X was chosen for its ability to directly address Fern’s objectives. Key features of the platform that stood out for Fern were:
- Integrated System: The M2X platform provides a single solution for customer order management, scheduling, and dispatch, ensuring a dynamic and customer-centric approach.
- Advanced Features: The system leverages AI-powered order generation and advanced scheduling modes to provide complete visibility and control over the entire fuel delivery process. It also features a rich Driver Mobile Application for real-time communication and trip reconciliation.
- Proven Experience: M2X has a strong track record of successful TMS implementations in complex logistics operations including fuel delivery, across New Zealand, Australia, and the USA.
- Commitment to Innovation: M2X is dedicated to continuous improvement and innovation, with a focus on optimization, AI, and digital twin technology. This commitment ensures the solution evolves with the client’s business, providing long-term value and a competitive edge.
“We are excited about the opportunity to partner with Fern and believe our solution will set a new standard for transport management excellence within their organization,” said Richard Simpson from M2X. “Our partnership approach means we are invested in Fern’s success, ensuring our technology evolves with their business to provide long-term value”.
This partnership highlights M2X’s commitment to providing transformative technology solutions that enhance operational efficiency, streamline workflows, and enable data-driven decision-making for its clients.

.png)